SUNY Korea Distinguished Seminar, titled “Tech on a Slice of Pizza,” was held on Friday, May 15, 2026, in room C105 from 6:00 PM to 7:30 PM. The seminar was presented by Seung-Hyun Lee, a Strategic Management professor at the University of Texas at Dallas specializing in international business and nonmarket strategy. The seminar examined how Domino’s Pizza transformed itself from a struggling fast-food chain into one of the most successful technology-driven companies in the restaurant industry.
The presentation focused on Domino’s dramatic turnaround during the late 2000s. At the time, the company faced severe criticism regarding the quality of its pizza, and its stock price had fallen significantly to around seven dollars per share. Rather than ignoring public criticism, Domino’s responded with a bold and transparent strategy under the leadership of former CEO Patrick Doyle. The company openly acknowledged customer complaints and introduced a completely redesigned pizza recipe. This honest marketing approach helped rebuild consumer trust and played a major role in improving both sales performance and brand reputation.
Another major topic discussed during the seminar was the role of technology and innovation in Domino’s success. Domino’s invested heavily in digital platforms, customer data analysis, and delivery innovation. Examples included the company’s DPX delivery partnership with Ford and the use of artificial intelligence to analyze millions of customer-submitted pizza photos. These technological strategies allowed Domino’s to improve customer experience, delivery efficiency, and product consistency. As a result, the company began to be recognized not only as a pizza chain but also as a technology-oriented business.
The seminar effectively demonstrated how strong leadership, transparency, and continuous innovation can help companies recover from crises and maintain competitiveness in a rapidly changing market. It also highlighted the importance of adapting to modern consumer expectations through technology and data-driven decision-making.
Overall, “Tech on a Slice of Pizza” was an engaging and informative seminar that provided valuable insight into business transformation, crisis management, and the growing influence of technology in modern business strategy.
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