뉴스센터

On Wednesday, the reputable luxury fashion house ‘Louis Vuitton’ invited students from all four IGC campuses to learn about the unique career opportunities at Louis Vuitton Korea. FIT Korea was honored by this groundbreaking event brought together by the Fashion Business Management Department, which welcomed students from all the IGC universities. Celebrating innovation, creativity and the future of fashion in South Korea, event featured three main segments: an MoU Signing Ceremony, presentations by representatives from the Human Resources, Merchandising, and Retail Learning & Development departments, and concluded with a networking session.

            

Before the main event began the hallway outside the event hall was transformed into an interactive space where Louis Vuitton boutique artists hosted a live trunk painting demonstration. Students were invited to join and even take part in the painting process, gaining a close-up look at the and artistry that embody Louis Vuitton’s heritage.

The lecture hall was packed with curious and interested students, sandwiches in hand, some standing at the back because of the packed capacity or simply to get a better look. Guest speakers from Louis Vuitton Korea walked students through the house’s rich history via a series of fun quizzes and captivating storytelling. The presentation also touched on Louis Vuitton Korea’s own role within the global company and the range of career paths available. The guest speakers showed what working at Louis Vuitton can be like.  

After the presentation, the Q&A session began, where many questions were answered, including internship tips and how Louis Vuitton stays relevant despite many shifts in consumer trends.  

Some of the more memorable questions: 

“How does Louis Vuitton balance the demand for newness and innovation with the fundamental need for enduring luxury especially with shifts in consumer behaviors and the rise of digital platforms?” 

“That will take me a year to answer. In short, many luxury brands value and highlight their heritage, DNA and their unique strength. A lot of brands are coming up but not many luxury brands. The shift in consumer behavior, we try to understand that. The new Gen X and Gen Z are important to understand because they are a part of the industry. It's as much you as it is us. We don't want to fulfill every single trend, but rather we try to position ourselves and highlight our strength in the market. We think it's more important to do that than get persuaded by each trend." - A representative from Louis Vuitton Korea

What initially drew you to working with Louis Vuitton? 

“I asked myself whether this job is giving me energy or making me lose my energy. Before joining LV, I worked for the government in finance. During that time, I realized that I really enjoy getting information and solving numbers and problems, but I hate repetition, so I got sick of it. I wanted excitement and engagement in my work. Then, I started to work for Louis Vuitton and now, it has been 18 years since I started working here." - Another representative from Louis Vuitton Korea

The afternoon wrapped up with a lively networking session, where students were able to talk directly to all the representatives. For the students, this was a rare chance to witness the intricate work behind a world class luxury brand. As a Fashion Business Management student, I felt inspired to work harder and to stay curious in the hopes of being able to work for or create a brand like theirs. I can imagine the other people sitting next to me felt the same. The event also highlighted how the FBM Department is helping shape us into the next generation of leaders in the global fashion business. Judging by the buzz in the hallways afterward, Louis Vuitton’s campus visit didn’t just inform students about career options but also inspired them to imagine their own future in fashion. Through this partnership, both institutions have agreed to continue collaborating in the future to foster talent and strengthen industry-academia cooperation. 

Written by Student Reporter, Maral Naranbaatar
(maral_naranbaatar@fitnyc.edu)