1. Can you introduce yourself?
Hello, my name is Haeun Choi, CEO of Greenest, which is a sustainable fashion brand based in South Korea. I got an AAS degree in FIT Korea, and a BS degree in FIT New York campus, both with Summa Cum Laude. I majored in Fashion Business Management.
2. Why did you choose to study at SUNY Korea FIT?
The reason I chose SUNY Korea FIT is because it was the most optimal choice for me, as I wanted to gain experience not only in New York but also in the fashion industry in Korea. In fact, to work in the fashion industry, understanding consumer psychology and staying attuned to market trends is crucial. FIT offers the advantage of obtaining both an AAS degree and a BS degree from different countries, which has been very helpful in my current business pursuits.
3. Can you introduce your business and explain how you started it?
GREENEST is a fashion brand that promotes responsible and refined fashion while aiming to make sustainable fashion more widely accessible. We prioritize sustainability throughout the entire process, from sourcing raw materials to production and shipping. The brands' collections are a fusion of expert craftsmanship, attention to detail, and classic and elegant silhouettes, all designed to enhance the natural beauty of every person. GREENEST's commitment to sustainability is at the heart of everything we do.
"Sustainability is a top priority for GREENEST in every stage of the process, as evidenced by the strong emphasis on
sustainability in the design of all our collections, including the materials used and overall design."
I had the opportunity to take courses on sustainability and the fashion industry at both FIT Korea campus and FIT New York campus, and I realized that the negative environmental impact of the fashion industry was more significant than I had initially thought. Wanting to make a positive impact within the fashion industry, I aspired to launch a sustainable fashion brand to help realize this goal.
4. In what ways did your academic experience at SUNY Korea FIT and FIT New York influence your ability to manage your own brand?
I majored in Fashion Business Management at FIT. As a result, I gained a comprehensive understanding of the fashion industry, learned about textiles as part of my general education, and acquired knowledge in marketing and merchandising, which are essential for running a fashion brand. In particular, during my studies, I engaged in numerous case studies of fashion companies, providing me with indirect experience of the challenges that fashion companies face and the opportunity to propose solutions through various projects. These indirect experiences have proven to be invaluable in running my current brand.
5. How do you cope with fear and doubt in your professional journey?
In reality, running a business is often navigating the unknown, and in the early stages, I was frequently plagued by uncertainty and experienced significant emotional fluctuations. However, once I accepted that these uncertainties are something all entrepreneurs encounter, I began to find my anxiety diminishing. I believe that managing these anxieties is also an integral part of entrepreneurship. Trusting in my choices and persevering in the way I've chosen to go, I have faith that I will eventually reach the goals I aspire to achieve.
6. What advice would you offer to students pursuing their academic and professional goals?
I hope that you won't hesitate to pursue what you want, even if you lack experience or knowledge. Whether you have a wealth of experience and knowledge or not, continuously learning and growing is a common journey. If you have passion or desire, I encourage you to take the first step without hesitation. And always remember that by giving your best effort in every moment, you will eventually see the fruits of your labor. So, try to do your best at all times.
In an insightful field trip organized by the CPA Study Group on Monday, November 13th, 15 enthusiastic members had the opportunity to visit EY HanYoung. EY HanYoung is a prominent player in the corporate accounting sector that provides consulting, assurance, tax, and transaction service. The event included a company overview, an engaging Q&A session with a Senior Accountant, and a comprehensive office tour.
The study group's visit commenced with a warm welcome from EY HanYoung'
SUNY Korea is proud to recognize students’ achievements. Here are some notable achievements by our graduates and currently enrolled students.
Prince-David Malendel, who graduated in Fall 2021 at SUNY Korea with a Bachelor’s Degree in Mechanical Engineering, achieved his Master’s Degree in Stony Brook and secured a position at Brookhaven National Laboratory (BNL) as an Associate Staff Mechanical Engineer. BNL is known for winning seven Nobel Prizes and 37 R&D Aw
Dear SUNY Korea Community,
We would like to invite you to the Fall 2022 Convocation Ceremony on August 26, at 11:00 am. SUNY Korea is holding the ceremony in person, allowing all new students, parents, and friends to celebrate the convocation ceremony. Please find the details below.
[Fall 2022 Convocation Ceremony]
■ Date & Time: Friday, August 26 at 11:00 AM (KST)
■ Location: IGC Auditorium
Please join the convocation ceremony and con
Chalk FIT, an annual tradition since 2013, brings together fourth-year Illustration students to create chalk murals along the college’s concrete exterior walls. The illustrators paint with a chalk suspension to allow for precise detail and shading.
This year, Chalk FIT went up in late October and will be viewable through the fall semester, if not longer. The theme is “The New Normal”—a look at how students have persisted through the COVID-19 pandemic. Abo
[SUNY Korea Graduates on Various Career Journeys #1- Sang Hoon Kwak]
Founded in 1944 in Manhattan, Fashion Institute of Technology is one of the first-rate fashion schools world-wide. Since 2017, SUNY Korea FIT has provided the exact same signature curricula of the world-class FIT programs, leading to the Associate in Applied Science (AAS) degree.
Featuring state-of-the art facilities, SUNY Korea FIT prepares students to become not only designers with their own creative vision, but pr
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