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[Student Reporter] FIT x Dior: A Two-Part Experience Following Luxury, Legacy, and Innovation This May, a group of FIT students at SUNY Korea had the opportunity to go on a two-part field trip in collaboration with the global luxury house Dior. Created to increase their understanding concerning the Dior brand identity, immersive retail experiences, and strategic marketing, the trip provided both a public showcase and a special behind-the-scenes perspective on how Dior continues to lead in the world of luxury fashion. The trip began on May 11, with a visit to the Dior: Designer of Dreams exhibition, held at Dongdaemun Design Plaza (DDP). The exhibition, which has toured across cities such as London, Paris, and Shanghai, arrived in Seoul for a showcase running from April 19 to July 13, 2025. With its thematic focus on flowers, gardens, and lavish balls, the exhibition showcases the creative legacy and strong identity the House of Dior has continued to build upon for decades. Students explored the venue, immersed in haute couture creations, archival designs, and multimedia displays – a window into Dior’s artistic evolution throughout the years. The exhibition was followed by an exclusive visit to the Dior Seongsu store on Friday, May 16. Praised by LVMH Chairman Bernard Arnault for its architectural beauty and innovative concept, students gained insight into what a successful concept store looks like, from design to location curation. The visit included a 30-minute guided tour of the space, which places Dior’s identity within a uniquely Korean context. FIT students then had the pleasure of sitting down with Dior’s Marketing Director, who led an intimate Q&A session complete with refreshments from Dior’s private café. Topics ranged from the brand's process in developing the Seongsu concept store to the specific responsibilities and challenges of luxury marketing leadership. For students aspiring to careers in luxury fashion, retail, or marketing, the Dior collaboration was both memorable and deeply instructive. It offered a rare opportunity to witness luxury branding in action and engage directly with industry professionals – enriching their understanding and sparking new inspiration. With Dior to look up to as a leader in storytelling, design, and consumer engagement, FIT students left the experience inspired and ready to shape the future of fashion with the same visionary spirit of beauty and innovation. Written by Student Reporter, Kenessa Washington (kenessa_washington@fitnyc.edu)
2025.05.20 Hits 66