Macy’s Capsule Collection Contest Winner Tells How She Did It
AuthorAdministratorREG_DATE2022.10.17Hits326
This past spring, Francesca Bornancini was a senior Fashion Design student working on her thesis collection in sportswear, when she decided to participate in a capsule collection design contest hosted by Macy’s. As part of Macy’s social purpose platform, Mission Every One, which works to create a brighter future with bold representation for all, Bornancini submitted designs for a three-piece look that wowed the Macy’s judges and met their criteria for originality and commercial appeal. As the winner of the competition, she collaborated with Macy’s designers and executives on the production of her garments.
Last week, the now-graduated Bornancini saw her capsule collection on sale at the iconic Macy’s Herald Square flagship, as well as at Macy’s Aventura, outside of Miami, her hometown. The Macy’s display included a bio on Bornancini and custom FIT x Macy’s hangtags highlighting their partnership with FIT. Days before the launch, Bornancini spoke with Newsroom about her days as a student at FIT, her experience working with Macy’s for the launch, how it all came together, and her exciting new job.