Action in the Year of the Tiger is an art project that aims to both raise public awareness about the tiger’s serious risk of extinction and to simultaneously celebrate creativity. The competition started with Prada’s invitation to talented art students under the age of 30 from all over the world to produce their own personal interpretation of the tiger. The artists had the freedom to express themselves however they liked, using the languages of painting, design, and sculpture. The students’ works were judged by a special jury comprising artists Liu Ye, Lu Yang, and Goshka Macuga.